How Not To Buy A Central Air Conditioner…
A man and a woman who found each other online are have their first phone conversation. Here’s how the conversation goes…
Woman: “Hi, I’ve decided I need to get married this summer. I have three other potential spouses coming to my house this week already, and I need to set a time for you to come out so you can tell me why I should marry you instead.”
Man: “Umm, I was thinking we could have dinner and get to know each other a little bit first. What’s your favorite restaurant?
Woman: “Oh no, I really don’t have time for getting to know each other. I have to get this done asap! I just need you to come out and tell me why I should marry you because I plan on choosing my new spouse by next week. This wedding needs to happen by summer!”
Man: “I understand, but since this is such a big decision don’t you think you should maybe get to know a little about me before I come to your house? I can at least…”
Woman: “I really don’t have time for that. I just need to set as many potential spouses as I can next week. I’m available Tuesday or Friday. Which day works best for you?”
Does this seem completely ridiculous to you? Of course it does. Because it is ridiculous! This is obviously a terrible way to make any big decision. Yet this is how many homeowners approach choosing a company to install a new central air conditioner for them.
What’s Wrong With This Approach?
Just like choosing your spouse, deciding which company you want to install your new air conditioner isn’t something you want to take lightly. You’re going to be in a relationship with your air conditioning company for at least the next 15 years, and it’s really not too much different from a marriage. You want important relationships to be based on trust, and you want to know you can rely on both your spouse and your air conditioning company to be there for you in good times and bad.
Homeowners who are only interested in getting quotes, without investing a little time to educate themselves about the process (and the trustworthiness of the company), are setting themselves up for a disappointing one-night stand type of experience with their air conditioning installation company.
Plenty Of Mediocre (Or Worse) Companies Are Up For A One-Night Stand With Their Customers
There are plenty of companies who are happy to send a salesman to your home to try and pressure you into buying an air conditioner from them today, slapping the new ac unit in, and then disappearing into the abyss. Sounds a lot like speed dating doesn’t it?
Is that the kind of relationship you really want with the company you choose to install a new air conditioner in your home? The same company you and your family will have to depend on if there’s ever a problem with that air conditioner and you need their help.
Many people don’t realize they’re attracting exactly the type of one-night stand companies they want to avoid when they make these two fundamental mistakes…
The Two Biggest Mistakes People Make When Buying A New Air Conditioner
Mistake #1 They Don’t Take Time To Educate Themselves
Information is power. This fact is just as true when it comes to installing a new air conditioning unit as it is with anything else. I can tell you from experience that the educated customer is the happiest client on earth, mostly for the following reasons:
- They are typically more confident they chose the right air conditioner for their home, and weren’t pushed into buying a more expensive unit than they needed.
- They have peace of mind about the company they chose
- They get more value for their money (and eliminate risk) through longer warrantees
Mistake #2 They Make Decisions Based Primarily On Price
Everyone wants the best value for their money, but the best value and the lowest price are two completely different things. Choosing your air conditioning company based primarily on price is a lot like walking down the aisle with the most ‘attractive’ person you found online regardless of their character or personality.
It’s estimated that 75% or more of heating and air companies go out of business within the first 10 years. In fact, a study published by the University of Tennessee found that 49% of mechanical companies that survived their first 5 years still ended up going out of business.
I promise you I’m not kidding when I say that most of the nightmare experiences homeowners have had with an air conditioning company can be traced back to them having chosen the company with the lowest price.
So if price isn’t how you want to make your decision, what should you look for? Not surprisingly, many of the same qualities that make for a great spouse also make for a great air conditioning company.
5 Qualities Of Great Air Conditioning Companies
- They put their customers best interests first.
- They are only interested in long-term relationships with their customers.
- They constantly strive to improve themselves
- They don’t keep secrets from you
- They don’t put you at risk
Companies can actually achieve number five in that list even better than a potential spouse… by including a written 100% Money-Back Satisfaction Guarantee that you’ll be happy with your new air conditioner. Try getting that from from a typical heating and air company (or your online love interest!)
So how can you tell the good Denver air conditioning companies from the bad? Or the average companies from there best ones?
The quickest way to spot the best companies is by the number and quality of their online reviews. Companies who go the extra mile to provide their customers with outstanding service tend to have the highest number of 5-star reviews. It makes sense that the companies with the happiest customers would have lots of 5-star reviews. Check Google and you can easily see how many reviews a company has, as well as their average rating.
Check the Denver BBB site as well to see if the company has not only good reviews there, but also if they have many complaints for a company of their size filed with the BBB. If a company is small, even a few complaints on the BBB website should be a major red flag.
How To Quickly Eliminate Companies You Can’t Be Sure You Can Trust
Ask one simple question… “Do you include a written 100% money-back satisfaction guarantee with the installation?”
Ask yourself why a company wouldn’t be willing to give you a 100% money-back guarantee. What if your potential spouse said they couldn’t 100% guarantee they would be faithful after you were married? Would you still want to walk down the aisle knowing that? Any company that won’t give you that written money-back guarantee is expecting you to take all the risk in trusting them to install your new air conditioner.
So what’s the best way to go about getting a quote to install a new air conditioner?
5 Stages Of Air Conditioning Installation Company Courtship
- Determine which type of air conditioner is right for you and your home
- Check a company’s reviews
- Find out if the company offers a 100% money-back guarantee
- Request a quote
- Schedule a site visit to confirm it’s a standard installation and finalize the cost
Hopefully this humorous take on the way many homeowners approach the process of choosing a company to install their new air conditioner helps illustrate the pitfalls of simply getting quotes and basing your decision on price.
If you plan to install a new central air conditioning unit this year, we wish you the best in finding your Mr. or Mrs. Right Contractor!